Silver Lining launches 25-story small business resilience campaign

Silver Lining has launched a national video campaign featuring 25 small business owners in 25 U.S. locations, with support from Wells Fargo. The weekday social series starts Nov. 12 and runs through Dec. 18, spotlighting how owners are navigating economic uncertainty and building opportunity in their communities.

Why it matters: - The campaign puts 25 small business owners front and center during a period of economic uncertainty. - Silver Lining says the series is meant to show how small businesses drive opportunity for families, teams and local communities. - The rollout gives the public a window into how owners are operating right now, not just how they are marketed.

What happened: - Silver Lining launched “The Economy Is My Business: 25 Stories Of Small Business Resilience,” a national storytelling campaign supported by Wells Fargo. - The campaign features 25 short, documentary-style videos of small business owners in 25 locations across the U.S. - All of the featured owners are members of the American Small Business Growth Program, powered by Silver Lining and supported by Wells Fargo. - A new story will premiere on social media every weekday from Nov. 12, 2026, through Dec. 18, 2026. - The campaign starts Nov. 12 as part of 25 Days of Small Business.

The details: - Each video highlights what running a small business is like now and the role owners play in creating opportunity. - Each story was filmed by a local small-business creative. - Silver Lining says each story reflects the reality of a small business owner in a different state or territory. - The company says the campaign is designed to encourage viewers to support small businesses with the hashtag #BuyFromSmallBusiness. - Watch every story at the campaign site.

Between the lines: - The campaign ties a consumer call to action to a broader message about the state of the economy. - By pairing small business owners with local creatives, the series also spotlights small-business talent behind the camera, not just in front of it. - The support from Wells Fargo signals that the campaign is positioned as both a storytelling effort and a business-community initiative.

What's next: - Silver Lining will release one featured story on each weekday through Dec. 18, 2026. - The campaign will continue building around the 25-day social media rollout and the #BuyFromSmallBusiness message. - Viewers can follow the full series on Silver Lining’s social channels and campaign page.

The bottom line: - Silver Lining is using 25 first-person small business stories to turn economic anxiety into a call for everyday support of local owners.