XS.com names Hanna Le Vietnam business development director

XS.com has appointed Hanna Le as regional business development director for Vietnam, bringing back a former country manager to help expand partnerships and growth in a key Southeast Asian market. The move underscores XS.com's push to strengthen local operations and deepen ties with partners and clients in Vietnam.

Why it matters: - XS.com is leaning on a familiar executive to accelerate growth in Vietnam, one of the company's priority regional markets. - Hanna Le's new role centers on partnerships, local market expansion and support for client and partner growth. - The appointment adds leadership capacity as XS.com continues building out its regional commercial structure.

What happened: - XS.com appointed Hanna Le as regional business development director for Vietnam on November 4, 2026. - Hanna Le is returning to XS.com after previously serving as country manager for the company. - XS.com said the hire is part of a broader effort to strengthen its management team in the region.

The details: - In the new role, Hanna Le will lead business development in Vietnam. - Her priorities include expanding the partner network, identifying new growth opportunities and strengthening XS.com's operations in the country. - Hanna Le will work closely with the regional team and marketing team to develop programs and activities for customers and partners in Vietnam. - XS.com said the role will also support the company's overall growth strategy. - Before rejoining XS.com, Hanna Le was business development director at GTCFX, where she managed sales teams and partner relationships. - Earlier, Hanna Le served as country manager at Radex Markets, handling business development, retail sales teams, recruitment, training and local market planning. - Hanna Le also worked as sales manager at Info Finance - CFD Media, supporting brokers entering the Vietnam market through branding, industry networking and tailored marketing. - She previously held a senior sales officer role at Shinhan Bank. - XS.com described itself as an award-winning global fintech and financial services provider and a global multi-asset broker founded in Australia in 2010. - The company said it is multi-regulated, operates in multiple jurisdictions and has offices across several regions worldwide. - XS.com said it offers institutional liquidity, trading technology, relationship management and customer support to traders, institutional investors and brokers. - The company included a risk warning that margin products carry high risk and can result in the loss of all invested capital.

Between the lines: - The appointment suggests XS.com wants a leader with direct Vietnam experience and prior knowledge of its own internal operations. - Hanna Le's background across brokerage, sales and partner management points to a commercially focused push rather than a purely branding-led expansion. - The company appears to be prioritizing local execution in Vietnam as it competes for partners and clients in the market.

What's next: - Hanna Le will focus on strategic partnerships and new business opportunities in Vietnam. - XS.com expects her experience to help strengthen partner relationships and support continued regional growth. - The company is likely to keep investing in its Vietnam presence as part of its broader expansion strategy.

The bottom line: - XS.com is betting that a return hire with deep Vietnam market knowledge can help sharpen execution and unlock growth in a key market.